estee lauder - pop-up
HUSH - 2013
Estee Lauder | Pop-Up Pitch
The Estee Lauder Concept is a pop-up activation to highlight their “Beauty of the Night Campaign.” The interior and exterior of the globe form work in unison to showcase product in the interior while highlighting cities around the world in which customers share personal stories with social networking.
As stories are shared the exterior cities begin to glow as well as a product on the interior with the use of fiber optics and a single light source. The interior also features a kiosk where customers can browse customer stories as well as add their own.